Privacy policy
What we collect, who we share it with, and the choices you have.
Last updated: November 5, 2026
Who we are
Urgent Money (urgentmoney.ca) helps Canadians find installment loans by matching their applications with lenders in our network. Urgent Money is not a lender and does not make lending decisions. This policy explains how we handle personal information on this website.
What we collect
When you apply
The application on our request page asks for information lenders need to review your request, such as your name, contact details, address, date of birth, employment and income, and the loan amount you want.
When you verify your bank
Lenders may ask you to complete Instant Banking Verification (IBV). It gives them a read-only copy of your recent bank transactions. It doesn't give anyone your banking password or the ability to move money.
When you contact us
If you call, email or use the chat on this site, we receive what you share with us: for example your name, email, phone number and your message.
When you browse
Our hosting provider receives technical information such as your IP address and browser type to deliver pages and protect the site from abuse. This site also uses cookies and similar technologies for analytics and advertising, described below.
Who processes and receives your information
Our loan application form is provided by intelligentlds (app.intelligentlds.online), the application platform we use to collect applications and match them with lenders. Information you enter in the application goes directly to this platform.
Partner lenders in our network receive your application so they can decide whether to offer you a loan. A lender that responds becomes responsible for its own handling of your information under its privacy policy, including any credit checks and reporting to credit bureaus such as Equifax.
A third-party verification service carries out IBV on behalf of the lender reviewing your application.
Our website is hosted by Cloudflare. We use Google Tag Manager to load Google Analytics, which measures how visitors use the site, and Google Ads conversion tracking, which measures our advertising. We also use marketing tools from Funnelytics, Notifia, Humdash and a heatmap service to understand how visitors move through the site, and Freshchat for live chat. These providers may set cookies or collect information such as pages visited, device and browser details, and interactions with the site.
Some of these providers may store or process information outside your province or outside Canada, where it may be accessible to authorities under local law.
We don't sell your personal information.
How we use it
- To match your application with lenders and send it to them
- To answer your questions and support requests
- To measure and improve the website and our advertising
- To protect the website and prevent fraud and spam
- To meet our legal obligations
Your consent and choices
By submitting an application, you consent to your information being collected through intelligentlds and shared with partner lenders for the purposes above. You can withdraw consent at any time by contacting us, though we may then be unable to process your application. Withdrawing consent doesn't undo information a lender already holds; contact that lender directly.
You can block or delete cookies in your browser settings. You can also opt out of Google Analytics with Google's opt-out browser add-on and manage ad personalization in your Google ad settings.
How long we keep it
We keep personal information only as long as needed for the purposes above, or as long as the law requires, and then delete or anonymize it.
How we protect it
The website and application form are served only over encrypted HTTPS connections. Access to personal information is limited to people and providers who need it for the purposes above.
Your rights
You can ask us what personal information we hold about you, ask us to correct it, or ask us to delete it where the law allows. Email info@intelligentloans.ca with the subject "Privacy request". We'll reply within 30 days.
If you're not satisfied with our answer, you can contact the Office of the Privacy Commissioner of Canada at priv.gc.ca, or your provincial privacy commissioner.
Changes to this policy
We may update this policy. The date at the top shows when it last changed.
Contact
Urgent Money, 588 Danforth Ave Unit #4, Toronto, ON M4K 1R1
info@intelligentloans.ca · 1-416-945-9241